2008 Mobile Commerce Technology - Business & Economics, Research, and europe

This book began as a result of our recognition that mobile commerce is a topic that is of immense importance for business as well as for individual users and consumers. In addition, it seems pretty clear that the importance and relevance of mobile technologies will only increase at an exponential rate in the next few years. Of course, we hear these types of claims about a variety of technologies all the time. What is it that is different about mobile commerce? Further, an obvious question that one should ask in response to this is, “Even if mobile commerce is important, as a business

professional why should I care about this topic and take the time to read a book about it?” The answer to this is, we think, at least part of the story that is, in fact, told in this book; but, to put the answer as succinctly as possible, mobile commerce is important because this technological revolution will directly or indirectly affect in a significant way practically every person in the

industrialized world. Whether we consider mobile commerce from the vantage point of the consumer as an individual, the businesses that will be servicing consumers, the organizations that will be servicing other organizations, or any combination of the above, mobile commerce technologies will have a profound impact on the way people search out and conduct transactions, interact and communicate, plan and carry out activities, and entertain themselves and play. europe MOBILE 2008 Ecommerce Business-European

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