Smartphone industry and Apple's iPhone analysis (pdf document) free file download at fliiby.com

"BUS 890: Strategic Management (Communication Equipment Industry) ------------------ Group #10: 2.Binh Thieu 3.Lan Phan 4.Minh Thu Luu 5.Tung Duong What is the one item you never leave home without? Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Smart-phones allow users to:      Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis e-mail, internet store information, entertainment install programs, along with using a mobile phone in one device Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis  Market size and growth rate  Number of rivals  Product Innovations  Learning/experience curve effects Total Mobile Sales: - Mobile phone sales to exceed 1billion in 2009 - More than 200 million smartphones will be sold in 2008. Source: http://www.palminfocenter.co Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map 1. Consumers market 2. Corporate market 1. VoIP Skype… 2. PDA phone Palm… 3. Features phone Nokia, LG … 1. Carriers AT&T … 2. OS providers Linux, WM… 3. Hardware makers Intel … Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis 1. Establish mobile manufacture: LG, Samsung 2. Software giants: Google, MSFT 1. More companies enters… 2. Strong brands and finance Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Source: www.wikinvest.com Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Source: http://blog.bryanstarbuck.com Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations “This is a difficult industry, part of it is technology; part of it is fashion…” Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them" Industry: Computer software & hardware Consumer electronics Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies 8. 9. Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors China – Shenzhen Assembly Facility Taiwan – Facilities of camera, circuitry, connectors, stainless casings Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies US – Facilities of touch screen, specific parts Singapore – Facilities of CPU, processing chips Business Analysis Competitive Strategy Recommen dations Source: http://www.shmula.com Outline Industry Analysis Why? Driving Forces  Sharp rise in consumer demand  56% of smart-phone buyers prefer iphone Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis  New target market – price reduction attract more customers  High Potential Software – upgradable; can add new features  3G Apple iPhones to captivate business demand worldwide Competencies Business Analysis Competitive Strategy Recommen dations Source: http://www.linuxdevices.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors  New powerful entrant - Google Many similar or substitute products  Company Analysis Overview  Intense competition with major rivals Value Chain Analysis SWOT Analysis Competencies  Increasing bargaining power of buyers Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis   First mover advantage Ownership of technological patents  Apple is one of the most established brand Overview Value Chain Analysis SWOT Analysis   Customers loyalty Cultural, fashion identity Competencies Business Analysis Competitive Strategy Recommen dations Source: http://www.appleinsider.com Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis  Dependence on third party provider:  AT&T, Content Provider, Application provider  Less  appeal to corporate customers Overview Value Chain Analysis SWOT Analysis Technological complication  Gorilla arm Limitation of particular features Application slow down and freeze Competencies  Business Analysis Competitive Strategy Recommen dations  Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview  iTunes : Synchronization between the iTunes - App store and Apple devices.  User interface of consumer gadgets and computing devices  Value Chain Analysis SWOT Analysis Intuitive design, easy-to-use and self-discoverable Competencies Business Analysis Competitive Strategy Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Users’ experience Competencies Business Analysis Competitive Strategy Source: http://blog.wired.com Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Apple may well pass Microsoft, which has $23.7 billion in cash, and could have $40 billion in 2 years Competencies Business Analysis Competitive Strategy Source: http://www.businessweek.com Data: Standard & Poor’s Recommen dations Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations Source: http://www.artechnica.com Outline Industry Analysis Why?  Broad-Differentiation Strategy  Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview Offer more products to a broad of buyers  Deliver value to customers by differentiating  Focus-Differentiation Strategy  Value Chain Analysis SWOT Analysis A narrow market niche with unique needs Competencies  Premium Price to target high-end consumers , business market Business Analysis Competitive Strategy Recommen dations Source: Textbook Outline Industry Analysis Why? Driving Forces Dominant Features Five Forces Strategy Group Map Key Success Factors Company Analysis Overview n: io at , fic ano i rs N … ve ne Biz Di ho e ip hon ip Expansion: M&A, alliances, partnership… In sm nov Ap ar ati pl t-c on e ar : cl d, ou d … Value Chain Analysis SWOT Analysis Competencies Business Analysis Competitive Strategy Recommen dations __APPL-IZATION__  Peter Burrows (2008,7,30). How to spend Apple’s cash. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/magazine/content/08_32/b4095000656875.htm?chan=magazine+channel_  Olga Kharif (2008, 8,4). That iPhone Nano rumor. Business Week. Retrieved August 11, 2008, from http://www.businessweek.com/the_thread/techbeat/archives/2008/08/that_iphone_nan.html?chan=top+ne Peter Abilla (2007,1,18). The Apple iPhone Supply Chain. Shmula. Retrieved August 11, 2008, from http://www.shmula.com/304/the-apple-iphone-supply-chain   Charles Jade (2008,4,23). Apple Q2 2008: Mac sales surge, iPhone not so much. Ars Technica. Retrieved August 11, 2008, from http://arstechnica.com/journals/apple.ars/2008/04/23/apple-earnings-mac-sales-surge-iphones-not-so-muc Bryan Gardiner (2008,4,1). The smartphone smackdown: who satisfies customers best? Wired. Retrieved August 11, 2008, from http://blog.wired.com/business/2008/04/the-smartphone.html Santhosh Paramesh (2007,10,16). 3 more ways Apple will take over the world. Vibgior Technomix. Retrieved August 11, 2008, from http://technomix.vibgior.com/?p=17   ..."

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