Free E-book:Net Auction Masters Course (pdf document) free file download at fliiby.com

"Make Your Net Auction Sell! How To Succeed At The Net Auction Game by Sydney Johnston Wouldn't it be fun if you could make money by pursuing ideas that excite you? WIth a Net auction business, you can! At your own speed. From your own home. Even while you sleep. Big-ticket items, low-cost items, high-volume, low-volume, whatever, with no up-front cost. In virtually any subject you want. Now, that sounds like fun! 2 Make Your Net Auction Sell! SiteSell Inc. (“SiteSell”) has differentiated proprietary trademarks from descriptive terms in the book by following the distinctive writing style used by the manufacturer and/or the trademark holder. All product names and/or logos are copyrights and trademarks of their respective owners. None of these owners has authorized, sponsored, endorsed, or approved this publication. SiteSell has not received any remuneration in return for including any company or product in this book. The authors and publisher, SiteSell Inc., have made their best effort to produce a high quality, informative and helpful book. But they make no representation or warranties of any kind with regard to the completeness or accuracy of the contents of the book. They accept no liability of any kind for any losses or damages caused or alleged to be caused, directly or indirectly, from using the information contained in this book. Screenshots in this book are directly from publicly accessible file archives. They are used as “fair use” under 17 U.S.C. Section 107 for news reportage purposes only, to illustrate various points that are made in the book. Text and images available over the Internet may be subject to copyright and other intellectual rights owned by third parties. Some images copyright www.arttoday.com. Make Your Net Auction Sell! is © 2003 SiteSell Inc. All rights reserved worldwide. First Edition 2001. ISBN 0-9684292-5-4 No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. SiteSell Inc. P.O. Box 215 Hudson Heights, Quebec Canada J0P 1J0 3 Make Your Net Auction Sell! To those explorers and adventurers who master the rich opportunities of the electronic frontier. 4 Make Your Net Auction Sell! Foreword By Ken Evoy, M.D. President, SiteSell Inc. For a small business owner or entrepreneur, an auction business is the perfect introduction to e-commerce. Start-up investment is minimal and there is virtually no risk involved -- if you want, you can start by selling what’s stored in your closet! Net auctioneering is also wide open to experimentation. You don’t need to be an expert when you begin. What could be easier or better? So pursue your passion and discover your own special niche... in any category you want. It’s your choice. Make Your Net Auction Sell! (MYNAS!) provides everything you need to build a profitable Net auction business, the business of your dreams. Sydney Johnston (of AuctionKnowHow.com fame) shares her extensive knowledge, experience and expertise in this excellent resource book, reducing your learning curve to almost a flat line. Why then am I giving away an e-book of such high quality? Good question! I feel strongly that A-N-Y-O-N-E, regardless of who they are, where they live, what they do, can be empowered to use the Internet to leverage their incomebuilding potential -- whether it is to build an e-business, grow an existing offline business, or create a secondary income stream. You just need the right information and the right tools, at an affordable price, to succeed. I call it “ecommerce for the rest of us.” Our flagship product, Site Build It! (SBI!) puts that philosophy into action. It provides the small business person with the ability to do something that would be otherwise out of reach -- grow a business and leverage the Net into multiple streams of revenue. SBI! is a one-of-a-kind Web-site-building, site-hosting and e-marketing solution that delivers real traffic and guaranteed results (i.e., it works!)… http://results.sitesell.com/ And this brings me back to why I am offering MYNAS! at no charge. Sydney provides you with all the necessary information you need to get your auction business up and running. She leaves “no auction stone unturned.” But why stop there with your business? The Internet has incredible opportunities waiting to be grabbed! Take that solid auction business foundation that Sydney will help you develop and push your e-commerce venture to a higher level of profitability with Site Build It!. Build a traffic-generating, income-producing Web site where… 5 Make Your Net Auction Sell! • You own your traffic (if you don’t own your traffic, you don’t own your business) • You are not dependent on any one source of income (diversification reduces risk and increases Conversion Rates -- i.e., “visitors” become “customers”) • Your business has equity (one that you can sell later, if you wish). The SBI! system provides all the tools and hands-on guidance needed to create and market a professional-looking, popular and profitable Web site, regardless of your Net experience. Its integrated technology is behind the scenes so you just use SBI! and succeed. After all, you don’t need to know the inner workings of a telephone in order to make a phone call! You simply focus on the proven SBI! process, step by step, to build income… 1) Identify a profitable niche that you know and love (SBI! Manager identifies profitable keywords at the click of a finger!). 2) Fill your site with high-value content that answers questions or provides solutions for your visitors. (Most surfers are searching the Net for information not necessarily for specific products or services.) 3) Use that content to attract your own niche-targeted traffic. (SBI! automatically works with Search Engines so that your site is easy to find.) 4) Build a trusting and loyal following through e-zine. (Yes, you can easily publish and manage an e-zine, HTML or text format, with Site Build It!). 5) Use your e-zine and site content to PREsell your targeted visitors. And finally... 6) Convert that PREsold, warm, willing-to-buy traffic into multiple streams of income (for example, selling auction items related to your theme, selling your own product/service off your site, representing another merchant’s products, lead-generation, etc.) Diversification increases your chances for a sale/commission and gives your online business stability. Here’s my take-home lesson before you get started with MYNAS!… With SBI!, you can put eBay (and its huge, ready-made traffic) to work for you… and you can take full advantage of the Net’s income-producing potential… all at an affordable cost, with guaranteed results! http://auctions.sitesell.com/ 6 Make Your Net Auction Sell! 1. How to Use This E-Book 1) Internal Links You know how sometimes you read something in a book, and you say, “Now where the heck did I read about that?” This book has internal links... links that take you from one part of the book to a related section. So you can easily find and reread a topic. These links appear as blue-underlined. 2) Navigation Features Here’s how to move around the book... • Scroll Bar -- click on the Scroll Box in the Scroll Bar and drag it down or up to rapidly move forward or backward through the book. You will see the page number appear when you click on the box. Release it when you get to the desired page... Clicking just below or above the Scroll Box will advance or reverse a partof-a-page at a time. Clicking on the Scroll Arrows (at the bottom or top of of the Scroll Bar, not shown in illustration) will advance or reverse the page by a single line at a time... holding an Arrow down will scroll the page continuously. • Arrow Keys -- Pressing the “m” or “i” cursor key on your keyboard will behave differently, depending on your Operating System and on which version of Acrobat Reader that you have. Try it and see what happens in your case. • “Back Buttons” -- The entire left and right margins of every page are giant, invisible “Back buttons.” Click in either margin to trace back to the previous page you were on, even if you were in a different file. Click again to trace another page back. When you click in a margin, it turns black, and when you release the click, off you go! Here’s what it looks like... 7 Make Your Net Auction Sell! This feature is especially useful after linking to another part of the book. Once you read that material, you’ll likely want to return to your point of origin. Clicking in either margin sends you straight back, so you can pick up where you left off. • Bookmarks -- This is useful for those with larger monitors. If you have a smaller monitor, you will likely find that it chews up too much “monitor real estate.” If you are using... • Acrobat Reader v.4... Under the Window menu, choose Show Bookmarks. • Acrobat Reader v.3... Under the View menu, select Bookmarks and Page. A set of bookmarks will appear in the left margin. Here’s what the bookmarks (for the first two chapters of our first book, MYSS!) look like (exact appearance varies depending on the operating system and version)... The triangle (or “+” sign in some versions) to the left of “1. How to Use MYSS!” means that there are “sub-bookmarks.” Move your cursor over the triangle, like this... Then click on the triangle to expand the bookmarks under that chapter. Click again to shrink them all back down, then again to expand them... 8 Make Your Net Auction Sell! Now... here’s the whole point of bookmarks. Move your cursor over one of the actual bookmarks until it turns into a “hand with pointing finger,” then click... You’ll immediately leap to the beginning of that section. • Straight Page Jumps -- At the bottom of your Acrobat screen, you will see something that looks like this... or like this... The appearance and exact mode of use varies depending on your OS and version. But no matter -- this is a simple, useful method to move around. Experiment with it for a few minutes to understand how best to use your version. 3) Viewing Features Click here to open a preference window. Set the sharpness. Would you like the text to appear smooth like this?... 9 Make Your Net Auction Sell! ... or sharp like this?... If you prefer the smooth look, check the box beside “Smooth Text and Images.” Otherwise, leave it unchecked... At the bottom of your Acrobat Reader window, set magnification and page display layout... • Magnification -- Generally, the best magnification is 100%. But if you want to adjust this, the control looks like this... or like this... Click on the button and here’s what snaps up... ... Enter or select the magnification that you prefer. If you have a small monitor (15-17”)... To make the words as large as possible, maximize the window so that it takes up the whole monitor screen. Then click and choose “Fit Visible” (as shown above). Experiment with different settings. If you have a large monitor (19” or greater)... Maximize the window so that it takes up the whole monitor screen. Then click and choose “Fit Page.” This fits one entire page into the vertical dimension of the window (convenient for reading). Experiment with different settings and window sizes, as well as page display layouts (next)... 10 Make Your Net Auction Sell! • Page Display Layout -- Just to the right of the magnification setting, you’ll see... or this... If you click on it, you can choose between the following page layout options... Single page -- displays one page in the document at a time. Continuous -- arranges the pages in a continuous vertical column for easy scrolling. Continuous -- Facing Pages -- arranges the pages to appear side by side. This is only a good choice if you have a gigantic monitor. 4) Search Features To find a word, hit either Control-f (Windows) or Command-f (Mac) to bring up the Acrobat Find window... 11 Make Your Net Auction Sell! In the example above, you are searching for MWR, (abbreviation for Most Wanted Response). Since you are looking for exactly MWR, you click “Match Whole Word Only” -- if you wanted to catch any word with MWR in it (ex., MWRs), you would not click this box. Because MWR is abbreviated with capital letters, you ask it to “Match Case.” If you’d like to find the next occurrence of MWR, just hit either Control-g (Windows) or Command-g (Mac). 5) Links to the Web Links to the Web appear like this... http://buildit.sitesell.com/ To hyperlink to the URL, open a connection to the Internet. Then click anywhere on the blue URL to go there. But first set your browser. Click to open this preference window -- then... • Click Browse (for Windows users) or Select (Mac users). In the window that pops up, find your browser, select it, and click Open. • See “Connection type”? “Standard” is fine if your browser is not offered as a choice. And ignore the other settings -- the default selections are OK. • Then click OK. 6) Sidebars A sidebar is a side note that relates to the main discussion, but which breaks the flow of the main thought. So I “tuck it away” to help the flow. It appears like this... A sidebar is a side note that relates to the main discussion, but which breaks the flow of the main thought. So I “tuck it away” to help the flow. It appears like this... 12 Make Your Net Auction Sell! 2. Introduction Like so many others, I stumbled into the Net auction business by accident. I had heard about them and decided to see what all of the hullabaloo was about. So I bought a couple of things and had a marvelous time. Even at that point, I could see the profit potential of Net auctions. Searching for this information myself, I discovered only two kinds of material were available… 1) Read and Guess... You can find a few quite good auction books on eBay. Unfortunately, they don’t tell you exactly how to make money. There is a lot of talk that goes, “Get some merchandise to sell, and then...” Isn’t that the problem? What merchandise? Where do I get it? What kind should I get? Do I buy it and hope, or can I know in advance that it will sell? What do I charge? The list of questions goes on and on. And the answers get harder and harder to find. 2) Get-Rich-Overnight... There is the ever-floating foolishness that “guarantees that within two weeks you will be making $50,000 a month with your auction business.” There are CDs that promise to give you a list of 1,000,000 places to buy merchandise. However, when you call or write to their sources, they’re all out of business. Neither type of material is productive -unless you are cultivating frustration. A favorite marketing word is “secret” -- a neuron-charging word that tingles your brain. Suddenly, a picture pops into your mind of someone whispering in your ear… … “I know a secret and I will share it with you if you pay me a whole lot of money.” Guess what? There aren’t any secrets in Net auctions. Of course, like anything in life, you must master the basics and understand what you are doing. This is true if you are picking up trash or creating secret weapons for the Pentagon. No successful business, online or offline, happens by accident. This book will provide you with usable and do-able information and ideas. You get everything you need to know to carry out successful auctions, how to… 13 Make Your Net Auction Sell! • • • • • • write powerful ads and listings figure out your costs so that you sell at a profit master record keeping arrange shipping and handling accept payment build traffic You also get information regarding… • • • • suppliers and auction sites money-making ideas how to avoid mistakes that cut into your profits studies of successful sellers that are making huge sums of money Bottom line? I can promise you that you have the information to do whatever you want with auctions. Keep in mind that this is an art, not a science. And isn’t that for the best? By developing our own skills and abilities, we become the kind of wealthy and successful people we all want to be. Knowledge is only potential power -- without action, it is useless. So if you want to become a master of the auction game, get in there and experiment. You will learn, make new friends, earn some money, create some messes, waste some money, learn value, have a great time playing the game, make ever-larger sums of money and increase your freedom. Even better news. An auction business is easy compared to other kinds of businesses. I have worked for other people for years, taken orders and toed the line. As an entrepreneur, I have made money at real estate, information selling, mail order, multi-level marketing -- all the standard stuff. I can tell you definitely, positively, that Internet auctions are easier than any of those. This doesn’t mean that money just falls into your hands because it doesn’t. But it does mean that you don’t take orders from others. You make the decisions. And... you don’t have to go looking for your customers because they’re already waiting for you. What could be better? What is it like to play the auction game? It is exciting, challenging, frustrating, fascinating, nerve-wracking, rewarding, and on and on. But it is never boring. I love this business and I hope that you will, too. It’s an e-commerce party, a celebration, a happening... and you’re invited to join the rest of us on the road to online success! 14 Make Your Net Auction Sell! 3. The Entrepreneur’s Dream! To call an Internet auction an “Entrepreneur’s Dream” isn’t poetic license or part of the get-rich-quick rhetoric. Net auctions are the simplest way on this planet for the “little guy” to make money... 1) Targeted customers are at your doorstep -- With an Internet auction, your customers are already there and they come to you! We don’t have to look for customers because the auctions sites have already created a name for themselves, and they continue to attract millions of customers. But more importantly, they are targeted customers. Customers seeking tennis equipment won’t be looking at the coins you have for sale. And isn’t that the way you want it? Why waste time on customers who will never buy? In this book, I refer to eBay more often than any other site. eBay is the... ... Queen of the sites. This is the company that started the auction frenzy, the one that others copy. eBay has more categories and registered users than any other site. Their information is more comprehensive and their services are broader than anyone else’s. However, eBay is not the only royalty in the kingdom. As you will see later on, another site might prove to be more appropriate for your merchandise. 2) There are no start-up costs -- Can you name any other business that has no start up costs? For example, “Entrepreneur” magazine claims that the average franchise costs $70,000! And when you buy your franchise, what do you get with it? Employees, rent, government regulations, incredible paperwork, the constant threat of lawsuits, grinding responsibility and twelve hour days... phew! With a Net auction business, you have none of those expenses. All you have to do is register for free and you are now the proud owner of an auction business. What a contrast! 3) There is no financial risk -- Your maximum risk is $3.30. That’s the maximum charge on eBay to list an item for sale. In the event that your item doesn’t sell, that’s all you lose. On many of the sites, there is no charge at all. It is wise to begin with merchandise that you already own (or go rob Mom or Grandma’s attic). No merchandise costs. The only exception is when you are selling a car or house. I don’t recommend ..."

You need to upgrade your Flash Player , or try to enable javascript in order see this document properly.