"MEDIA ALERT – FOR IMMEDIATE RELEASE
Ellacoya Data Shows Web Traffic Overtakes Peer-to-Peer (P2P) as Largest Percentage of Bandwidth on the Network
NXTcomm Show, CHICAGO – June 18, 2007 – Ellacoya Networks™, Inc., a leading provider of carrierclass broadband service optimization solutions for IP networks, today released findings based on usage data of approximately one million broadband subscribers in North America. After more than four years during which peer-to-peer (P2P) applications have overwhelmingly consumed the largest percentage of bandwidth on the network, HTTP (Web) traffic has overtaken P2P and continues to grow. Presently, as a result of streaming audio and video in Web downloads, HTTP is approximately 46% of all traffic on the network. P2P continues as a strong second place at 37% of total traffic. Newsgroups (9%), non-HTTP video streaming (3%), gaming (2%) and VoIP (1%) are the next widely used applications. Breaking down application types within HTTP, the data reveals that traditional Web page downloads (i.e. text and images) represent 45% of all Web traffic. Streaming video represents 36% and streaming audio 5% of all HTTP traffic. YouTube alone comprises approximately 20% of all HTTP traffic, or nearly 10% of all traffic on the Internet. “The popularity of browser-based video such as YouTube is having a significant impact not only on overall bandwidth consumption but also on the distribution of application traffic on the network,” said Fred Sammartino, vice president of marketing and product management at Ellacoya. “The way people use the Internet is changing rapidly - from browsing to real-time streaming. We expect to see new applications over the next year that will accelerate this trend.” About Ellacoya Networks Ellacoya Networks is a leading provider of carrier-grade Broadband Service Optimization solutions that leverage deep packet inspection (DPI) technology to give broadband service providers the visibility and control necessary to optimize Internet services for their subscribers. The Ellacoya e30 and e100 hardware platforms and rich suite of software applications identify subscribers, classify and control applications on a per-subscriber basis, improve performance and customer satisfaction, and deliver revenue-generating IP services. Deployed in some of the world’s largest carrier IP networks, it is the only company that provides the scalability and functionality necessary to enable more compelling applications and competitive service offerings -- and to profit from them. Ellacoya Networks is privately held and based in Merrimack, New Hampshire with offices in London, Tokyo and Singapore. For more information contact us at US +1 603.577.5544 or visit us at www.ellacoya.com. ### Contact: Matt Burke, (603) 315-0618, mburke@ellacoya.com
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