"Report and Action Plan
For:Forename Surname Date:3/12/2007 Prepared following your use of the Online Business Review for businesses in Cornwall and the Isles of Scilly, Devon and Somerset
DISCLAIMER Every effort is made to ensure that the information given herein is accurate, but no legal responsibility is accepted for any errors, omissions, or misleading statements in that information and no responsibility is accepted in regard to the standing of any information, individuals, organisations or resources mentioned or provided. The information contained in this Action Plan and Report is confidential; it is intended for the use and benefit of the addressee and shall only be disclosed to Business Link for Cornwall and the Isles of Scilly, Devon and Somerset and relevant contractors who have provided the Online Business Review.
1. Report and Suggestions
SCOREBOARD
Here are your scores (based on % of maximum)
Vision and Goals Performance Planning Customers and Marketing Operations and Processes Finance and Systems People and Skills 0 10 20 30 40 50 60 % of maximum possible marks 70 80 90 100
Based on your scores, we offer you the following suggestions and resources for the development of your business.
SUGGESTIONS ON VISION AND GOALS (SCORE 50%)
• Clarify personal and business goals
SUGGESTIONS ON PERFORMANCE (SCORE 56%)
• Improve profitability • Generate more sales leads • Improve productivity • Improve our conversion of sales leads
SUGGESTIONS ON PLANNING (SCORE 47%)
• Improve retention of existing customers • Understand market trends • Get suggestions from colleagues and stakeholders • Identify and manage business risks • Create financial forecasts • Allocate clear responsibilities for actions
SUGGESTIONS ON STRATEGY (SCORE 47%)
• Improve sales into existing customers • Reduce costs • Launch new products/services
• Improve productivity • Export
SUGGESTIONS ON CUSTOMERS AND MARKETING (SCORE 60%)
• Understand why customers leave us • Improve communications with customers • Generate more leads • Improve sales and marketing materials • Generate more leads from internet marketing
SUGGESTIONS ON OPERATIONS AND PROCESSES (SCORE 56%)
• Start e-commerce activity • Improve scheduling of work • Improve communications with customers • Improve delivery speed and reliability
SUGGESTIONS ON FINANCE AND SYSTEMS (SCORE 33%)
• Improve accounting process/system • Improve financial reporting • Improve invoicing • Create budgets • Keep good customer records • Manage suppliers • Improve cashflow
SUGGESTIONS ON PEOPLE AND SKILLS (SCORE 47%)
• Induct staff into the company effectively • Improve management processes • Improve performance management • Delegate more effectively • Provide training and development opportunities for staff
2. Action Plan
We have taken your answers, together with the resources you selected and developed them into this Action Plan.
1. YOUR BUSINESS OBJECTIVES
Long Term Goal One Year Goals Turnover: £500000 Profit: £35000 Gross Value Added: £151000 GVA per employee: £25167 Gross Value Added (GVA) is a useful measure of wealth creation. When you calculate GVA can be a useful measure of Productivity. GVA measurements are as unique as the measured. If you would like to discuss how to improve your productivity with an Business Link Cornwall and the Isles of Scilly, Devon and Somerset on 0845 6009 help@blpeninsula.co.uk per employee, it company being advisor contact 966 or email
2. STRATEGIES: HOW YOU ARE GOING TO DO THIS
1) Export 2) Increase our productivity 3) Launch new products or services 4) Reduce our costs 5) Sell more to current types of customers
3. ADDITIONAL ACTIONS
Here is a summary of those Business Development Activities you selected from the Report. You can personalise these to your company by pressing the Make SMART command. SMART goals are Specific, Measurable, Agreed, Realistic and Timebound
Summary of Activity
Vision and Goals 1. Clarify personal and business goals
Resources: Writing a Business Plan factsheet Writing a Business Plan checklist Key performance indicators factsheet Communicating with your employees Motivating employees factsheet Create a personal development plan - Tool
Prepare a Business Plan Creating a valuable business Business Health Check - Tool Inform and consult your employees SWOT analysis Call or Email Business Link for further support Topic Guide
Performance 2. Improve profitability
Resources: Pricing your product or service Business Health Check - Tool Call or Email Business Link for further support Topic Guide
3. Generate more sales leads
Resources: Direct mail factsheet Business Health Check - Tool Call or Email Business Link for further support Topic Guide
4. Improve productivity
Resources: Performance appraisals factsheet Business Health Check - Tool
Call or Email Business Link for further support
5. Improve our conversion of sales leads
Resources: Effective selling factsheet Business Health Check - Tool Call or Email Business Link for further support Topic Guide
Planning 6. Improve retention of existing customers
Resources: Building customer loyalty factsheet Customer relationship management Call or Email Business Link for further support Topic Guide
7. Understand market trends
Resources: Market sector reports Market research and market reports Call or Email Business Link for further support Topic Guide
8. Get suggestions from colleagues and stakeholders
Resources: Communicating with employees factsheet Team-building
Call or Email Business Link for further support
9. Identify and manage business risks
Resources: Writing a Business Plan factsheet Writing a Business Plan checklist Identifying and managing risks to your business Call or Email Business Link for further support
10. Create financial forecasts
Resources: Finance for non-financial managers Budgeting and business planning Free consultation with a local Accountant. Click here for more details Call or Email Business Link for further support
11. Allocate clear responsibilities for actions
Resources: Writing a Business Plan factsheet Writing a Business Plan checklist Key skills for owners and directors: delegation Call or Email Business Link for further support
Strategy 12. Improve sales into existing customers
Resources: Marketing your Business factsheet Topic guide
Identify and sell more to your most valuable customers Call or Email Business Link for further support
13. Reduce costs
Resources: Purchasing factsheet Avoid insolvency Call or Email Business Link for further support
14. Launch new products/services
Resources: Marketing your Business factsheet Develop new products and services Call or Email Business Link for further support
15. Improve productivity
Resources: Lead and motivate your staff Motivating employees factsheet Call or Email Business Link for further support
16. Export
Resources: Are you ready to export? Factsheet Are you ready to export? Call or Email Business Link for further support Topic Guide
Customers and Marketing 17. Understand why customers leave us
Resources: Customer care factsheet Manage your customer care Topic guide: Sales & Marketing Available events or please call 0845 6009006 for further information. Call or Email Business Link for further support
18. Improve communications with customers
Resources: Direct mail factsheet Communicate more effectively using IT Topic guide: Sales & Marketing Available events or please call 0845 6009006 for further information. Call or Email Business Link for further support
19. Generate more leads
Resources: Direct mail factsheet Your Sales Strategy Factsheet Topic guide: Sales & Marketing Available events or please call 0845 6009006 for further information. Call or Email Business Link for further support
20. Improve sales and marketing materials
Resources: Design factsheet
Find local companies to provide this service. The Business Services register Design and print your business stationery Topic guide: Sales & Marketing Available events or please call 0845 6009006 for further information. Call or Email Business Link for further support
21. Generate more leads from internet marketing
Resources: Your website strategy factsheet Get the right website for your business - Tool Topic guide: Sales & Marketing Available events or please call 0845 6009006 for further information. Call or Email Business Link for further support
Operations and Processes 22. Start e-commerce activity
Resources: Marketing your Business factsheet Planning for e-commerce Call or Email Business Link for further support
23. Improve scheduling of work
Resources: Customer care factsheet Managing your time factsheet Call or Email Business Link for further support
24. Improve communications with customers
Resources: Customer care factsheet Communicate more effectively using IT Call or Email Business Link for further support
25. Improve delivery speed and reliability
Resources: Customer care factsheet Fulfilling customer orders Call or Email Business Link for further support
Finance and Systems 26. Improve accounting process/system
Resources: Finance for non-financial managers factsheet Find local companies to provide this service. The Business Services register Set up a basic record-keeping system Free consultation with a local Accountant. Click here for more details Call or Email Business Link for further support
27. Improve financial reporting
Resources: Finance for non-financial managers factsheet Financial and management accounts: the basics Free consultation with a local Accountant. Click here for more details Call or Email Business Link for further support
28. Improve invoicing
Resources: Credit control factsheet Recover your debts - Tool Free consultation with a local Accountant. Click here for more details Call or Email Business Link for further support
29. Create budgets
Resources: Budgets factsheet Budgets checklist Budgeting and business planning Free consultation with a local Accountant. Click here for more details Call or Email Business Link for further support
30. Keep good customer records
Resources: Using accounting software factsheet Set up a basic record-keeping system Call or Email Business Link for further support
31. Manage suppliers
Resources: Managing your creditors factsheet Manage your suppliers Call or Email Business Link for further support
32. Improve cashflow
Resources: Managing your cashflow factsheet Managing your cashflow checklist Recover your debts - Tool Topic Guide Free consultation with a local Accountant. Click here for more details Call or Email Business Link for further support
People and Skills 33. Induct staff into the company effectively
Resources: Regulation Checklist Tool Getting New Workers Started Call or Email Business Link for further support
34. Improve management processes
Resources: Key issues in running your business factsheet Set up employment policies for your business Call or Email Business Link for further support
35. Improve performance management
Resources: Personal development factsheet Personal development checklist Create a written statement of employment - Tool Follow the correct disciplinary procedure - Tool
36. Delegate more effectively
Resources: Leadership factsheet Key skills for owners and directors: delegation Call or Email Business Link for further support
37. Provide training and development opportunities for staff
Resources: NVQ's factsheet Topic Guide Train to Gain for more information please call 08456 047 047 Call or Email Business Link for further support
3. Your Answers
Your report and action plans are based on your answers to our diagnosis. Remember, if you need to change or fine-tune any of these, just re-do the questionnaire. Here’s a simple report of your answers.
Client Data
Forename Surname forenamesurname@businesstoolbox.co.uk Toolbox PL6 8BT
Profile
What product or service does your business provide and to whom? Specialist Car Parts What is the main change that would help your business to develop? More Sales What is the main obstacle facing your business? Knowing how to sell
Established Business Profile
1) What is your major ambition for the business? 2) What is your main step in achieving this? 3) What are your growth ambitions for the next 12 months? 4) Who owns the business? Grow it, employ more than 5 others Trade online grow by 50% or more Me alone
Vision and Goals
Mostly We have appropriately ambitious long term business objectives They are feasible We communicate them clearly and regularly to colleagues We believe in what the business is trying to achieve No They are written in a clear and compelling way Partly We know the major steps we need to take to be successful Staff understand the company's objectives Staff are motivated by the company's objectives We have clear personal goals for what we want out of the business Yes Our business goals motivate us
Performance
Improving Income from new products or services Sales turnover The prospects for growth in our main market(s) Customer satisfaction Improving well The competitiveness of our product/service Static Productivity per person Conversion of leads to sales Profit margins Sales leads
Planning
Mostly We have a plan for the development of the business It defines new products and services It determines our response to competitors It describes the changes required to achieve our goals Not Really It defines clear responsibilities It identifies and helps us manage risks It contains financial forecasts It defines our response to market trends Appropriate people contributed to it It describes how we can improve customer retention
Strategy
Critical Increase our productivity Export Important Sell more to current types of customers Reduce our costs Launch new products or services
Not Important Spin off new businesses from our existing one Slightly Trade more using the internet Improve our existing products and services Increase our prices Sell into new markets or segments
Customers and Marketing
Excellent Our customer's journey - the process they go through Account management for major customers Quality and productivity of our sales activity Our proposals and quotations Our visual brand image Need Improving Quality of our sales and marketing materials Understanding why customers stop using us Okay Communicating with customers Generating high quality leads Using the internet to generate leads/sales
Operations and Processes
Excellent Compliance with health and safety practices Good Controlling quality Answering the telephone Responding to emails Monitoring progress of work Not Applicable Taking orders by phone or fax Okay Scheduling work Taking orders online
Communicating with customers Delivering to customers
Finance and Systems
Good Relationship with our bank and other funders Financial evaluation of projects and plans Scheduling staff or sub-contractors Need Improving Managing suppliers and other costs Managing cashflow Invoicing and cash collection Okay Budgeting Accounting process/system Financial reporting Recording customer interactions and activity
People and Skills
Good Finding and recruiting staff Communications within the company Development of staff by managers (including me) On the job coaching and development Task and project management Need Improving Management and supervision processes Okay Managing disciplinary and under-performance issues Induction and early training of staff Provision of high quality development opportunities for staff Quality and extent of delegation
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